The people, traditions and times that make Christmas special are indeed a celebration of life, and they are all still around. “We wish you a normal Christmas” is a concept that turns our idea of a “Merry Christmas” into something with a far wider and empathetic context in the current situation we are experiencing in a year in which we have all been in the same boat. The campaign, devised by LOLA MullenLowe, will be launched this weekend and will be run throughout the Christmas season on TV, digital media, billboards and leaflets in more than 30 countries around the world. “We are aware that this year has been a challenge and that going back to normal is something we all long for. Therefore, we would like to encourage an appreciation for the traditions, details and predictable moments that will make Christmas normal and, of course, joyful. At TOUS we would like to be there for our customers in the festive season, as we have done so throughout our 100-year history”, highlighted Rosa Tous, TOUS corporate vice-president.