TOUS wins at the Spanish Fashion Academy Awards

JULY 2025

TOUS wins at the Spanish Fashion Academy Awards


TOUS, one of the largest global affordable luxury jewelry companies, has been honored in the second edition of the Spanish Fashion Academy Awards for its TOUS 1950 collection, which received the award for Best Jewelry and Accessories Collection, recognizing its commitment to creativity, craftsmanship, and innovation in designing pieces that blend tradition a ...

Craftsmanship and art come together at the graduation of the first TOUS School class in Puerto Rico

JUNE 2025

Craftsmanship and art come together at the graduation of the first TOUS School class in Puerto Rico


TOUS celebrates a new generation of jewelers. The brand held the graduation ceremony this Wednesday for students of its pioneering jewelry program, launched in 2024 in collaboration with the prestigious Escuela de Artes Plásticas y Diseño (EAPD). More than fifty TOUS School students received their diplomas at the Lorenzo Homar Gallery after com ...

TOUS takes its newest store concept to Colombia

JUNE 2025

TOUS takes its newest store concept to Colombia


TOUS reaffirms its commitment to Colombia with a new space in the Nuestro Bogotá mall, the first in the country with its latest store concept. The store is located at unit L1-104 and has been designed to foster customer autonomy and offer a new way to interact with the product.   New Concept Thanks to the open architecture and store elements, TOU ...

TOUS renews its high jewelry line TOUS Atelier

JUNE 2025

TOUS renews its high jewelry line TOUS Atelier


TOUS presents the new image of TOUS Atelier, the pinnacle of its jewelry expertise. This renewal is a tribute to more than a hundred years of heritage, reinterpreted with a contemporary, bold and deeply creative look. TOUS Atelier offers a different way of experiencing the most exceptional jewelry: unique pieces designed to accompany both every day and memor ...

TOUS celebrates 40 years in Lleida with a new opening and its high jewelry line

MAY 2025

TOUS celebrates 40 years in Lleida with a new opening and its high jewelry line


TOUS reopens its iconic store in Lleida, the first one opened outside of Manresa, its hometown The jewelry company has settled on Carrer Major, Lleida’s main commercial hub, in a 124 m² establishment that includes the brand’s high jewelry line: TOUS Atelier

TOUS launches TOUS x Friends, a unique shared shopping experience

MAY 2025

TOUS launches TOUS x Friends, a unique shared shopping experience


TOUS reinvents the in-store experience with TOUS x Friends, an initiative that celebrates friendship, creativity, and the power of sharing. Aligned with its innovation strategy, TOUS introduces TOUS x Friends, a pioneering activation in the jewelry retail sector that transforms store visits into experiential plans designed to connect with Generation Z. TOUS ...

TOUS celebrates its jewelry universe in Valencia and launches its new store concept in the city

APRIL 2025

TOUS celebrates its jewelry universe in Valencia and launches its new store concept in the city


TOUS, one of the largest global affordable luxury jewelry companies, takes a new step in its evolution as a creative and innovative brand with the launch of a new store concept in Valencia. The new space, CASA TOUS Valencia, located at number 16 on Colón Street, presents a new proposal that subtly references brand design codes and icons to integrate t ...

TOUS takes its high jewelry line to Palma with a new store opening in the city

APRIL 2025

TOUS takes its high jewelry line to Palma with a new store opening in the city


TOUS has taken another step in its commitment to the Balearic market with a new opening in Palma, which for the first time includes the brand’s high jewelry line, TOUS Atelier. TOUS Atelier represents the highest expression of TOUS’s jewelry expertise and until now had not been present in the Balearic Islands. The line is distributed online, in s ...

TOUS and MMC STUDIO explore creativity through a unique collaboration

MAY 2025

TOUS and MMC STUDIO explore creativity through a unique collaboration


TOUS is fostering the formation of new partnerships, this time joining forces with the Polish fashion brand MMC Studio. TOUS has been winning over the hearts of Polish women since 2009, and this year, it takes another step forward by collaborating with the designer duo behind MMC Studio. Ilona Majer and Rafał Michalak—renowned for their innovative appr ...

TOUS grows 9.4% in 2024 and surpasses 500 million euros in revenue for the first time

MARCH 2025

TOUS grows 9.4% in 2024 and surpasses 500 million euros in revenue for the first time


TOUS, one of the largest global affordable luxury jewelry companies, has announced its 2024 financial results, marking a new sales record in the first year of its GEM strategic plan (Growth, Elevation, Mindset). The company’s revenue reached 523 million euros, showing a solid 9.4% growth compared to the previous year. This growth, which far exceeds the ...
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