TOUS collaborates with the London-based 3D design studio Isabel + Helen for the launch of its new Valentine’s Day collection. The artistic duo formed by Isabel Gibson and Helen Chesner, internationally renowned for their visual and kinetic work, will bring to life a unique installation at CASATOUS Barcelona, the brand’s flagship store on Passeig de Gràcia. The British artists’ creation will interpret the concept of FLECHAZO—that sudden, intense love felt instantly and leaving a lasting mark—from a contemporary perspective: precise, poetic, and deeply iconic. “The artwork is inspired by TOUS’s vibrant and joyful pieces within the FLECHAZO collection, our creative worlds merged seamlessly. We were given the freedom to interpret the word FLECHAZO and the emotions connected to it; the outcome is a captivating kinetic installation encapsulating the moment 'love strikes’, capturing the explosive energy of falling in love and the dreamlike moment where everything feels suspended in time. The arrows and hearts, taken directly from the collection, create a hypnotic pattern that spin and intersect. The jewellery serves as the focal point surrounded by the love and passion that FLECHAZO embodies.” - Isabel Gibson and Helen Chesner. Created exclusively for the brand’s Valentine’s Day campaign, the installation combines volume, movement, and an exquisite mastery of space. An artistic piece that invites viewers to pause, observe, and above all, feel. This visual narrative captures the exact moment a flechazo occurs and represents a collaboration that fuses creativity, sculpture, and jewelry. ABOUT FLECHAZO COLLECTION Flechazo is a Spanish word with no exact translation. It describes a sudden, intense feeling of love—an instant spark that leaves a lasting impression. This impulse is the inspiration behind Flechazo, a collection that plays with arrows and hearts, transforming them into jewelry designed to capture every moment. ABOUT TOUS TOUS is a leading jewelry company with over one hundred years of history. Founded by the Tous family in 1920, the company designs, produces, and distributes jewelry and accessories with a creative spirit that encourages self-expression. Headquartered in Manresa (Barcelona), the company has a network of over six hundred stores and a presence in forty markets, employs more than 4,000 people, and generates around 500 million euros in revenue. Alongside its main brand, TOUS also operates the high jewelry line TOUS Atelier and the experimental jewelry brand SUOT Studio. ABOUT ISABEL + HELEN Isabel + Helen is a London-based 3D design studio specializing in installations, spatial design, and set design. Their client portfolio includes Hermès, Dior, Cartier, Moncler, Burberry, Bottega Veneta, Chanel, Porsche, BMW, Nike, and H&M, while their works have gone on display at the Tate Modern, the Victoria and Albert Museum, the Saatchi Gallery.