NOVIEMBRE 2024
TOUS renueva su dirección de Marketing y enriquece su organización para preservar su legado y conectar con nuevos ámbitos de conexión cultural
TOUS, la firma joyera que hace brillar la creatividad y la autoexpresión, continúa apostando por el desarrollo de marca y el talento interno con dos nuevos nombramientos. Anaïs Durand, quien ha liderado el área de Marketing durante los últimos ocho años, ha sido nombrada Brand Development Director, un cargo de nueva cr ...
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MARZO 2023
TOUS marca su récord histórico de facturación en 2022 alcanzando los 450 M€ y rompe el techo de los 100 M€ de beneficio operativo (EBITDA)
En un ejercicio marcado por el crecimiento, la compañía incrementa su facturación en un 17% respecto 2021, superando por completo la etapa de pandemia La evolución de la marca ha sido un éxito y ha sido muy bien recibida por los clientes La empresa ha realizado importantes inversiones en personas, tecnología y soste ...
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NOVEMBER 2022
TOUS Unveils New Strategic Move and Creates Digital Strategy, Insights, & Innovation Director
New position joins executive committee, reporting directly to chief executive Carlos Soler-Duffo This signing is part of a new vision that sees digital area take up a mainstreaming role, working across three major areas: innovation, consumer insights, and omnichannelling
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SEPTEMBER 2022
TOUS presents the evolution of its brand and corporate purpose
Self-expression and creativity, at the heart of the brand’s evolution. This process is manifested in new customer relationship formulas, in the exploration of visual codes and in the presentation of a new logo. TOUS synthesizes the essence of the brand's evolution in a new campaign that draws it deeper into fashion territory. ...
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JULY 2022
TOUS reaffirms its commitment to innovation and reinforces its connection with consumers by creating the role of Brand Experience Director
With more than 20 years of experience working with well-known retail brands, Anna Sió assumes this role and joins the jewelry firm’s Management Committee, reporting to Anaïs Durand, Director of Marketing and Communication. In this role, Sió will lead the brand experience model with an interdisciplinary vision and a special focus on d ...
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MAY 2022
TOUS comes up with new experiences to connect with consumers at its first year at the Primavera Sound and Mad Cool festivals
At the two events, festival-goers will be able to plunge into the world of TOUS through specially designed pop-ups for these festivals based on omnichannel criteria TOUS will launch Made of Sound, a campaign featuring a band of seven of the firm’s iconic bears, reinterpreted with an anime look, that will come to life in a collection of jewels and acces ...
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JULY 2021
TOUS Takes a Further Step in its Commitment to Transformation by Onboarding Alu Rodriguez as CTO and CIO
The new hire is part of the jewelry firm’s new strategic plan, TOUS Next, to power digitization and transformation, help deliver on its goals and expand the business.
Alu has a proven track record in IT, as well as in rolling out data and digital transformation strategies for well-known firms.
In March 2021 she was listed as one of the 40 Women L ...
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JANUARY 2020
The jewellery industry supports TOUS en bloc
They are concerned about the confusion that the media campaign is causing to the consumer.The jewellery sector in Spain is concerned about the confusion that the media campaign is generating among consumers. This has been expressed by the most representative organizations of the jewellery industry and by the Spanish Association of Jewellers, which is the sta ...
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JANUARY 2020
All the jewels by TOUS are certified by the Spanish legislation and are made of sterling gold and silver
In regards to the hearing that took place today at the Audiencia Nacional, Alba Tous, President of TOUS, said that "we are satisfied with how the hearing went". And she adds, "TOUS is a century-old company that has always complied with the law. We are confident because we have faith in the justice system with which we are working closely to clarify the ...
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JUNE 2019
TOUS receives the POPAI Gold award in the category of Watchmaking, Jewelry and Glasses
On June 13th, the Pavillon d'Armenonville hosted the ceremony of the 56th edition of the POPAI Awards. The awards have gathered more than 250 innovative and inspiring projects presented by a hundred companies.
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