NOVIEMBRE 2024

TOUS renueva su dirección de Marketing y enriquece su organización para preservar su legado y conectar con nuevos ámbitos de conexión cultural


TOUS, la firma joyera que hace brillar la creatividad y la autoexpresión, continúa apostando por el desarrollo de marca y el talento interno con dos nuevos nombramientos. Anaïs Durand, quien ha liderado el área de Marketing durante los últimos ocho años, ha sido nombrada Brand Development Director, un cargo de nueva cr ...

TOUS marca su récord histórico de facturación en 2022 alcanzando los 450 M€ y rompe el techo de los 100 M€ de beneficio operativo (EBITDA)

MARZO 2023

TOUS marca su récord histórico de facturación en 2022 alcanzando los 450 M€ y rompe el techo de los 100 M€ de beneficio operativo (EBITDA)


En un ejercicio marcado por el crecimiento, la compañía incrementa su facturación en un 17% respecto 2021, superando por completo la etapa de pandemia La evolución de la marca ha sido un éxito y ha sido muy bien recibida por los clientes La empresa ha realizado importantes inversiones en personas, tecnología y soste ...

TOUS Unveils New Strategic Move and Creates Digital Strategy, Insights, & Innovation Director

NOVEMBER 2022

TOUS Unveils New Strategic Move and Creates Digital Strategy, Insights, & Innovation Director


New position joins executive committee, reporting directly to chief executive Carlos Soler-Duffo This signing is part of a new vision that sees digital area take up a mainstreaming role, working across three major areas: innovation, consumer insights, and omnichannelling

TOUS presents the evolution of its brand and corporate purpose

SEPTEMBER 2022

TOUS presents the evolution of its brand and corporate purpose


Self-expression and creativity, at the heart of the brand’s evolution. This process is manifested in new customer relationship formulas, in the exploration of visual codes and in the presentation of a new logo. TOUS synthesizes the essence of the brand's evolution in a new campaign that draws it deeper into fashion territory. ...

TOUS reaffirms its commitment to innovation and reinforces its connection with consumers by creating the role of Brand Experience Director

JULY 2022

TOUS reaffirms its commitment to innovation and reinforces its connection with consumers by creating the role of Brand Experience Director


With more than 20 years of experience working with well-known retail brands, Anna Sió assumes this role and joins the jewelry firm’s Management Committee, reporting to Anaïs Durand, Director of Marketing and Communication. In this role, Sió will lead the brand experience model with an interdisciplinary vision and a special focus on d ...

TOUS comes up with new experiences to connect with consumers at its first year at the Primavera Sound and Mad Cool festivals

MAY 2022

TOUS comes up with new experiences to connect with consumers at its first year at the Primavera Sound and Mad Cool festivals


At the two events, festival-goers will be able to plunge into the world of TOUS through specially designed pop-ups for these festivals based on omnichannel criteria TOUS will launch Made of Sound, a campaign featuring a band of seven of the firm’s iconic bears, reinterpreted with an anime look, that will come to life in a collection of jewels and acces ...

TOUS Takes a Further Step in its Commitment to Transformation by Onboarding Alu Rodriguez as CTO and CIO

JULY 2021

TOUS Takes a Further Step in its Commitment to Transformation by Onboarding Alu Rodriguez as CTO and CIO


The new hire is part of the jewelry firm’s new strategic plan, TOUS Next, to power digitization and transformation, help deliver on its goals and expand the business.  Alu has a proven track record in IT, as well as in rolling out data and digital transformation strategies for well-known firms. In March 2021 she was listed as one of the 40 Women L ...

The jewellery industry supports TOUS en bloc

JANUARY 2020

The jewellery industry supports TOUS en bloc


They are concerned about the confusion that the media campaign is causing to the consumer.The jewellery sector in Spain is concerned about the confusion that the media campaign is generating among consumers. This has been expressed by the most representative organizations of the jewellery industry and by the Spanish Association of Jewellers, which is the sta ...

All the jewels by TOUS are certified by the Spanish legislation and are made of sterling gold and silver

JANUARY 2020

All the jewels by TOUS are certified by the Spanish legislation and are made of sterling gold and silver


 In regards to the hearing that took place today at the Audiencia Nacional, Alba Tous, President of TOUS, said that "we are satisfied with how the hearing went". And she adds, "TOUS is a century-old company that has always complied with the law. We are confident because we have faith in the justice system with which we are working closely to clarify the ...

TOUS receives the POPAI Gold award in the category of Watchmaking, Jewelry and Glasses

JUNE 2019

TOUS receives the POPAI Gold award in the category of Watchmaking, Jewelry and Glasses


On June 13th, the Pavillon d'Armenonville hosted the ceremony of the 56th edition of the POPAI Awards. The awards have gathered more than 250 innovative and inspiring projects presented by a hundred companies.
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