TOUS abre CASA TOUS Barcelona, su nueva ‘flagship’ global en Paseo de Gracia

OCTUBRE 2025

TOUS abre CASA TOUS Barcelona, su nueva ‘flagship’ global en Paseo de Gracia


Más de treinta años después de la llegada de TOUS a Paseo de Gracia, la firma renueva su tienda insignia con un nuevo concepto que rinde tributo a la ciudad y a su legado joyero. Ubicada en el número 99 de Paseo de Gracia, la tienda incorpora por primera vez The TOUS Room, un espacio de diálogo y colaboración abier ...

 

SEPTEMBER 2025

A New Bear in Town: TOUS lands in Berlin with a unique concept in the heart of Mitte


TOUS, one of the world’s leading accessible luxury jewelry companies, marks a new milestone in its global presence with the opening of its first store in Berlin. Under the slogan A New Bear in Town, the company pays tribute to the city with an innovative space at Neue Schönhauser Str. No. 6, in the dynamic Mitte neighborhood, known for its vibrant ...

 

JULY 2025

TOUS wins at the Spanish Fashion Academy Awards


TOUS, one of the largest global affordable luxury jewelry companies, has been honored in the second edition of the Spanish Fashion Academy Awards for its TOUS 1950 collection, which received the award for Best Jewelry and Accessories Collection, recognizing its commitment to creativity, craftsmanship, and innovation in designing pieces that blend tradition a ...

 

JUNE 2025

TOUS takes its newest store concept to Colombia


TOUS reaffirms its commitment to Colombia with a new space in the Nuestro Bogotá mall, the first in the country with its latest store concept. The store is located at unit L1-104 and has been designed to foster customer autonomy and offer a new way to interact with the product.   New Concept Thanks to the open architecture and store elements, TOU ...

 

JUNE 2025

TOUS renews its high jewelry line TOUS Atelier


TOUS presents the new image of TOUS Atelier, the pinnacle of its jewelry expertise. This renewal is a tribute to more than a hundred years of heritage, reinterpreted with a contemporary, bold and deeply creative look. TOUS Atelier offers a different way of experiencing the most exceptional jewelry: unique pieces designed to accompany both every day and memor ...

 

MAY 2025

TOUS celebrates 40 years in Lleida with a new opening and its high jewelry line


TOUS reopens its iconic store in Lleida, the first one opened outside of Manresa, its hometown The jewelry company has settled on Carrer Major, Lleida’s main commercial hub, in a 124 m² establishment that includes the brand’s high jewelry line: TOUS Atelier

 

MAY 2025

TOUS launches TOUS x Friends, a unique shared shopping experience


TOUS reinvents the in-store experience with TOUS x Friends, an initiative that celebrates friendship, creativity, and the power of sharing. Aligned with its innovation strategy, TOUS introduces TOUS x Friends, a pioneering activation in the jewelry retail sector that transforms store visits into experiential plans designed to connect with Generation Z. TOUS ...

 

APRIL 2025

TOUS celebrates its jewelry universe in Valencia and launches its new store concept in the city


TOUS, one of the largest global affordable luxury jewelry companies, takes a new step in its evolution as a creative and innovative brand with the launch of a new store concept in Valencia. The new space, CASA TOUS Valencia, located at number 16 on Colón Street, presents a new proposal that subtly references brand design codes and icons to integrate t ...

 

APRIL 2025

TOUS takes its high jewelry line to Palma with a new store opening in the city


TOUS has taken another step in its commitment to the Balearic market with a new opening in Palma, which for the first time includes the brand’s high jewelry line, TOUS Atelier. TOUS Atelier represents the highest expression of TOUS’s jewelry expertise and until now had not been present in the Balearic Islands. The line is distributed online, in s ...

 

MAY 2025

TOUS and MMC STUDIO explore creativity through a unique collaboration


TOUS is fostering the formation of new partnerships, this time joining forces with the Polish fashion brand MMC Studio. TOUS has been winning over the hearts of Polish women since 2009, and this year, it takes another step forward by collaborating with the designer duo behind MMC Studio. Ilona Majer and Rafał Michalak—renowned for their innovative appr ...
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