TOUS achieves a record turnover of 477 million in 2023 and presents its new strategic plan: GEM

APRIL 10TH

TOUS achieves a record turnover of 477 million in 2023 and presents its new strategic plan: GEM


During the year, net profits were up 40%, reaching 50 million euros The TOUS digital business continues to gain momentum and now accounts for 23% of turnover The company successfully concludes its TOUS NEXT transformation project, launched in 2020, and presents its new strategic plan, GEM: Growth, Elevation, Mindset ...

TOUS reaffirms its commitment to Barcelona by opening its latest concept store on one of the city’s trendiest streets, Rambla de Cataluña

FEBRUARY 2023

TOUS reaffirms its commitment to Barcelona by opening its latest concept store on one of the city’s trendiest streets, Rambla de Cataluña


The new space is designed to make customers feel free and deliver a new way of interacting with products The store also gives advice on how to look after and customize jewelry through its TOUS Craft & Care service, provided under the guidance of a craft jeweler who will be available to TOUS’ customers ...

TOUS introduces ‘TO LOVE IS TO DISCOVER’, its latest creative idea for Valentine’s Day

APRIL 2023

TOUS introduces ‘TO LOVE IS TO DISCOVER’, its latest creative idea for Valentine’s Day


Far from the cliché of romantic love, the campaign brings curiosity back into the center of relationships  The collection, which comprises a complete offer of jewelry, handbags and watches, redefines the heart as a metaphor for inclusivity

TOUS introduces ‘TO LOVE IS TO DISCOVER’, its latest creative idea for Valentine’s Day

FEBRUARY 2023

TOUS introduces ‘TO LOVE IS TO DISCOVER’, its latest creative idea for Valentine’s Day


Far from the cliché of romantic love, the campaign brings curiosity back into the center of relationships. The collection, which comprises a complete offer of jewelry, handbags and watches, redefines the heart as a metaphor for inclusivity.

 

NOVEMBER 2022

TOUS presents its first jewelry collection for sneakers: TOUS STEPS


TOUS STEPS is a special release comprising clips, chains, and charms to be available exclusively at the new concept store on calle Serrano in Madrid and on the online channel This is the first in a series of special edition projects to be released over the coming months    

TOUS Presents a New Jewelry Purchasing Experience and Remodels its Flagship Store in Madrid

OCTOBER 2022

TOUS Presents a New Jewelry Purchasing Experience and Remodels its Flagship Store in Madrid


The jewelry company, which presented its brand evolution in September, has remodeled its store at Serrano 50 to make it a meeting point where styling and creativity are the order of the day The new concept promotes customer autonomy and a new way of interacting with the product In connection with the commitment to self-expression through styling, the store&r ...

TOUS forges ahead in its growth and creates the position of Chief of Merchandising, who will report directly to the CEO and form part of COMEX

MAY 2022

TOUS forges ahead in its growth and creates the position of Chief of Merchandising, who will report directly to the CEO and form part of COMEX


The new role will be filled by Jonathan Delfino, who joins TOUS with a track record of more than 20 years in the retail sector Delfino’s mission is to continue driving the growth of the business and maximizing sales

TOUS goes all-in on customizing the shopping experience with its new mobile app

MARCH 2022

TOUS goes all-in on customizing the shopping experience with its new mobile app


The app is now available for Android and Apple devices and can be downloaded from from Google Play and the App Store. The company's main objective is to connect more effectively with its customers globally thanks to an advanced personal space.

Tamara Falcó presents the Collection Tamara Falcó X TOUS jointly with TOUS’ Director of Design

MARCH 2022

Tamara Falcó presents the Collection Tamara Falcó X TOUS jointly with TOUS’ Director of Design


Tamara Falcó Preysler presented Tamara Falcó X TOUS, the jewelry firm’s new joint project with the designer, yesterday in Madrid. This collection reflects Tamara’s personality and style through her creations. To create it, the TOUS ambassador traveled through her memories, experiences and feelings.

TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule

FEBRUARY 2022

TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule


The company reports sales of 384 million euros, returning to pre-Covid levels as it moves into 2022 with enormous potential for growth. 2021 was marked by an in-depth exercise in transformation around the TOUS Next project, which has produced excellent results in terms of competitiveness and the growth of the jewelry firm. TOUS made a commitment to innovati ...
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