NOVEMBER 2021
TOUS launches the Tamara Falcó X TOUS collection
TOUS and Tamara Falcó team up to create a collection that showcases the designer’s most intimate side and solidifies their partnership.
The collection features ten pieces: six medallions, three bracelets and a necklace.
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OCTOBER 2021
TOUS opens a flagship store in Artz Pedregal
This new store is the biggest one in Latin America and is in line with the jewelry firm’s new concept. The store covers 200 m2 and is located in a shopping mall in Artz Pedregal, which attests to the brand’s choice of prime locations. A jewelry workshop has been set up in the store with a Mexican craftsman from the TOUS Jewelry & Artisans Sch ...
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OCTOBER 2021
TOUS launches Belinda Peregrín X TOUS
TOUS designs a very special piece of jewelry with Belinda, ambassador for the brand. Belinda Peregrín x TOUS manages to capture the essence of the Magic Nature collection with a very personal touch.
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OCTOBER 2021
TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project
This experimental jewelry project has been designed to link craft tradition to creativity in order to encounter new talent in the different disciplines in the world of jewelry.
SUOT STUDIO will work towards innovating the jewelry sector with collections of pieces designed and made in Spain using a high proportion of recycled materials. ...
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OCTOBER 2021
TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai
The company continues to drive internationalization forward and remains committed to sustainability.
TOUS will display updated versions of its most emblematic collections alongside some new items.
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JULY 2021
TOUS drives its transformation in a year marked by the pandemic
The company closed business year 2020 with a turnover of 280 million euros in a year in which it was forced to close its stores for 35% of the time.
This figure is entirely dictated by the impact of the COVID crisis, which had a significant impact on sales in the first semester, and that TOUS managed to turn around in the second half of the year.
The jewelry ...
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APRIL 2021
TOUS launches the ''We are Mothers, We are Bears'' campaign
The brand is celebrating Mother’s Day by paying homage to the vulnerability and fortitude inherent inmotherhood through its iconic bear.
The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12 in audiovisual, digital, overseas and print media.
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FEBRUARY 2021
TOUS presents Save, the new collection of Eugenia by TOUS
Once again, Eugenia Martínez de Irujo, presents a new collection of jewelry for TOUS in the Spring - Summer 2021 season.
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FEBRUARY 2021
TOUS holds its own in 2020 and launches an ambitious transformation
With stores closed for more than a third of the year and world economies at a standstill, the company demonstrated its capacity for resilience and softened the pandemic’s impact on sales. The jewelry firm posted a 72% rise in e-commerce in 2020 to now represent 20% of turnover.TOUS Next is the name of the transformation project to bolster competit ...
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AUGUST 2020
Strong TOUS results in 2019 help cushion the impact of COVID-19
TOUS continues to grow another year in term of both sales and profits. The company closed the 2019 financial year with a profit of €30 million, up 6.8% from last year. ...
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