TOUS has unveiled a new strategic move and created the role of Digital Strategy, Insights & Innovation Director, set to join the executive committee and report directly to chief executive Carlos Soler-Duffo. The signing is part of a new vision that sees the digital area take up a mainstreaming role, working across three major areas: innovation, consumer insights, and omnichannelling. The area will drive trend curves and explore new ways of connecting to consumers.

Xavier Rebés, who joins TOUS from Caixabank, where he was Director of Digital Strategy and New Business, has a long and distinguished track record in companies such as Oliver Wyman, ValueClick, and PwC, working in the area of innovation, transformation, and digitalization.

TOUS chief executive Carlos Soler-Duffo said: “Bringing Xavier on board is key to delivering on new challenges in digitalization and other areas such as innovation, as well as furthering our knowhow around customer expectations today and going forward”.

For his part, Xavier Rebés, TOUS Digital Strategy, Insights, & Innovation director, said: “TOUS is an emblematic brand fostering an exciting transformation process that I am thrilled to be part of and keen to contribute to”.