MARCH 2022
Tamara Falcó presents the Collection Tamara Falcó X TOUS jointly with TOUS’ Director of Design
Tamara Falcó Preysler presented Tamara Falcó X TOUS, the jewelry firm’s new joint project with the designer, yesterday in Madrid. This collection reflects Tamara’s personality and style through her creations. To create it, the TOUS ambassador traveled through her memories, experiences and feelings.
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FEBRUARY 2022
TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule
The company reports sales of 384 million euros, returning to pre-Covid levels as it moves into 2022 with enormous potential for growth. 2021 was marked by an in-depth exercise in transformation around the TOUS Next project, which has produced excellent results in terms of competitiveness and the growth of the jewelry firm. TOUS made a commitment to innovati ...
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JANUARY 2022
TOUS donates jewelry workshop materials to the Manolo Blahnik Art School in La Palma
The donation will take place in the framework of the recovery of La Palma, which was devastated by the recent eruption of the volcano Cumbre Vieja. The Manolo Blahnik Art School in La Palma has formed part of the TOUS Jewelry & Artisans School since its first edition in 2018. TOUS’ commitment to the Canary Islands can be traced back almost 20 years ...
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DECEMBER 2021
TOUS Launches its First 100% TOUS Smartwatches Collection
Rond Connect and B-Connect are TOUS’ new smartwatches.
TOUS Smartwatches have a brand-exclusive design and app.
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DECEMBER 2021
“OSO”, the documentary that traces TOUS’ one hundred years of history, comes to Movistar+
The documentary, which was presented at the 68th San Sebastián International Film Festival, will have reached more than 320 million homes around the world since its premiere.
Directed by Amanda Sans Pantling and produced by UM Studios (IPG Mediabrands) and Globomedia (THE MEDIAPRO STUDIO), “OSO” features members of the Tous family, t ...
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DECEMBER 2021
TOUS launches the first co-created campaign “Made of TOUS”
The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. “Made of TOUS” will be presented worldwide today, December 1 st and will appear in audiovisual, digital and written media in all countries in which TOUS is present. The “Made of TOUS” campaign is ...
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NOVEMBER 2021
TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process
Se trata de un proyecto pionero que sitúa al talento en el centro y que propone favorecer las sinergias entre los distintos equipos mediante una gestión centralizada y más ágil.
La compañía da un paso más en su proceso de transformación renovando por completo los espacios de trabajo bajo criterios de en ...
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NOVEMBER 2021
TOUS launches the Tamara Falcó X TOUS collection
TOUS and Tamara Falcó team up to create a collection that showcases the designer’s most intimate side and solidifies their partnership.
The collection features ten pieces: six medallions, three bracelets and a necklace.
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OCTOBER 2021
TOUS opens a flagship store in Artz Pedregal
This new store is the biggest one in Latin America and is in line with the jewelry firm’s new concept. The store covers 200 m2 and is located in a shopping mall in Artz Pedregal, which attests to the brand’s choice of prime locations. A jewelry workshop has been set up in the store with a Mexican craftsman from the TOUS Jewelry & Artisans Sch ...
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OCTOBER 2021
TOUS launches Belinda Peregrín X TOUS
TOUS designs a very special piece of jewelry with Belinda, ambassador for the brand. Belinda Peregrín x TOUS manages to capture the essence of the Magic Nature collection with a very personal touch.
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