DECEMBER 2021
“OSO”, the documentary that traces TOUS’ one hundred years of history, comes to Movistar+
The documentary, which was presented at the 68th San Sebastián International Film Festival, will have reached more than 320 million homes around the world since its premiere.
Directed by Amanda Sans Pantling and produced by UM Studios (IPG Mediabrands) and Globomedia (THE MEDIAPRO STUDIO), “OSO” features members of the Tous family, t ...
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DECEMBER 2021
TOUS launches the first co-created campaign “Made of TOUS”
The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. “Made of TOUS” will be presented worldwide today, December 1 st and will appear in audiovisual, digital and written media in all countries in which TOUS is present. The “Made of TOUS” campaign is ...
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NOVEMBER 2021
TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process
Se trata de un proyecto pionero que sitúa al talento en el centro y que propone favorecer las sinergias entre los distintos equipos mediante una gestión centralizada y más ágil.
La compañía da un paso más en su proceso de transformación renovando por completo los espacios de trabajo bajo criterios de en ...
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NOVEMBER 2021
TOUS launches the Tamara Falcó X TOUS collection
TOUS and Tamara Falcó team up to create a collection that showcases the designer’s most intimate side and solidifies their partnership.
The collection features ten pieces: six medallions, three bracelets and a necklace.
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OCTOBER 2021
TOUS opens a flagship store in Artz Pedregal
This new store is the biggest one in Latin America and is in line with the jewelry firm’s new concept. The store covers 200 m2 and is located in a shopping mall in Artz Pedregal, which attests to the brand’s choice of prime locations. A jewelry workshop has been set up in the store with a Mexican craftsman from the TOUS Jewelry & Artisans Sch ...
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OCTOBER 2021
TOUS launches Belinda Peregrín X TOUS
TOUS designs a very special piece of jewelry with Belinda, ambassador for the brand. Belinda Peregrín x TOUS manages to capture the essence of the Magic Nature collection with a very personal touch.
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OCTOBER 2021
TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project
This experimental jewelry project has been designed to link craft tradition to creativity in order to encounter new talent in the different disciplines in the world of jewelry.
SUOT STUDIO will work towards innovating the jewelry sector with collections of pieces designed and made in Spain using a high proportion of recycled materials. ...
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OCTOBER 2021
TOUS Celebrates 20 Years in Mexico with Visit by Rosa Tous
Company stepped up digital sales from 5% to 20% by 2020 close, with triple digit growth in Mexico.
Mexico still most important market after Spain, now with 123 stores.
TOUS thanks Mexican customers for 20 years of loyal preference and shores up commitment with promotion of Mexican culture. ...
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OCTOBER 2021
TOUS advances in its commitment to sustainability and launches its second collection of traceable pieces of jewelry with Tracemark
As in the first collection, customers can check the provenance of the materials, the craftsmanship behind each piece of jewelry and certifications using an alphanumeric or QR code enclosed with each piece.
The traceable pieces in the second collection, called Hav, are made of gold and diamonds and will be available in Spain, Portugal, Mexico, Peru and Russia ...
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OCTUBRE 2021
The TOUS Jewelry Trade and Artisans School adds a new school to its third edition and bolsters the training program
For the first time, the TOUS Jewelry Trade and Artisans School (ETJOA) has included a school based in Valencia, the Escola d’Art i Superior de Disseny (EASD, Valencia).
In addition, with the aim of delivering added value to the students and the jewelry sector, the School has set up what it calls Artisan Experts, a network of experts who will serve to i ...
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