TOUS and MMC STUDIO explore creativity through a unique collaboration

MAY 2025

TOUS and MMC STUDIO explore creativity through a unique collaboration


TOUS is fostering the formation of new partnerships, this time joining forces with the Polish fashion brand MMC Studio. TOUS has been winning over the hearts of Polish women since 2009, and this year, it takes another step forward by collaborating with the designer duo behind MMC Studio. Ilona Majer and Rafał Michalak—renowned for their innovative appr ...

TOUS grows 9.4% in 2024 and surpasses 500 million euros in revenue for the first time

MARCH 2025

TOUS grows 9.4% in 2024 and surpasses 500 million euros in revenue for the first time


TOUS, one of the largest global affordable luxury jewelry companies, has announced its 2024 financial results, marking a new sales record in the first year of its GEM strategic plan (Growth, Elevation, Mindset). The company’s revenue reached 523 million euros, showing a solid 9.4% growth compared to the previous year. This growth, which far exceeds the ...

TOUS celebrates two decades in Chile with the opening of its largest store in the country

MARCH 2025

TOUS celebrates two decades in Chile with the opening of its largest store in the country


TOUS, one of the largest global affordable luxury jewelry companies, celebrates two decades in the Chilean market with the opening of its largest store in the country. The new space is located in the Alto Las Condes shopping center and includes TOUS’s latest store concept, offering a renewed shopping experience. The store, with a surface area of 73 squ ...

Rita Ora shines wearing exclusive TOUS jewelry on Oscar’s night

MARCH 2025

Rita Ora shines wearing exclusive TOUS jewelry on Oscar’s night


TOUS, the jewelry brand that inspires self-expression and creativity, is proud to announce that international critically-acclaimed singer-songwriter and actress Rita Ora wore unique pieces from the brand’s historical archive at the 97th Academy Awards Vanity Fair afterparty held last night in Los Angeles. Rita Ora, who will star in the upcoming films H ...

TOUS names US Managing Director, VP

MARCH 2025

TOUS names US Managing Director, VP


TOUS continues to consolidate its commitment to growth and geographical expansion at an international level. In line with the objectives set out in its new GEM strategic plan (Growth, Elevation, and Mindset), the brand has appointed Joseph Cavalcante as VP & Managing Director for the United States, who will be responsible for leading the company’s ...

TOUS will launch its first locally designed collection in Puerto Rico

FEBURARY 2025

TOUS will launch its first locally designed collection in Puerto Rico


TOUS, the jewelry brand that makes creativity and self-expression shine, reaffirms its commitment to Puerto Rico, one of the company’s most important markets, and will launch its first locally designed collection in October.   The pieces will be created by students from the prestigious School of Plastic Arts and Design (EAPD), with whom TOUS launc ...

TOUS joins Tech Barcelona to strengthen its commitment to innovation

JANUARY 2025

TOUS joins Tech Barcelona to strengthen its commitment to innovation


The jewelry company TOUS has joined Tech Barcelona as a Corporate Partner. This alliance will allow the company, with over a century of history, to strengthen its commitment to innovation by working closely with more than 1,400 members and 90 partners that are part of this leading technological and digital association in Europe. Digitalization and technologi ...

TOUS begins a new stage of growth and buys back Partners Group shares

DECEMBER 2024

TOUS begins a new stage of growth and buys back Partners Group shares


The Tous family, strengthened after recent business and brand achievements, regains full control of the share capital and continues to trust its management team to face a new stage of autonomous growth The end of the successful alliance with Partners Group happens once the time frame set by both parties has been exceeded: a stage completed with successes su ...

TOUS and Elisava launch the TOUS Creative Design Crafts Chair to promote research in design and business creativity

NOVEMBER 2024

TOUS and Elisava launch the TOUS Creative Design Crafts Chair to promote research in design and business creativity


TOUS and the Barcelona School of Design and Engineering – Elisava launch TOUS Creative Design Crafts, a unique chair in Spain, created with the aim of promoting academic excellence, knowledge transfer, and research in the fields of design and creativity. This milestone consolidates the alliance between both institutions, which began last June with a pi ...

TOUS renueva su dirección de Marketing y enriquece su organización para preservar su legado y conectar con nuevos ámbitos de conexión cultural

NOVIEMBRE 2024

TOUS renueva su dirección de Marketing y enriquece su organización para preservar su legado y conectar con nuevos ámbitos de conexión cultural


TOUS, la firma joyera que hace brillar la creatividad y la autoexpresión, continúa apostando por el desarrollo de marca y el talento interno con dos nuevos nombramientos. Anaïs Durand, quien ha liderado el área de Marketing durante los últimos ocho años, ha sido nombrada Brand Development Director, un cargo de nueva cr ...
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