TOUS, the jewelry company that shines with creativity and self-expression, presents its first jewelry collection for sneakers: TOUS STEPS, a special release comprising clips, chains, and charms to be available exclusively at the new concept store on calle Serrano in Madrid and on the online channel.

This project is the first in a series of special editions to be released over the coming months, the brainchild of the TOUS Innovation Community of multidisciplinary teams exploring ways to connect with new communities and environments constantly seeking, like TOUS, new forms of expression.

TOUS, a byword for constant evolution thanks to the vision of Rosa Oriol, was the first firm to make jewelry a part of people’s everyday lives, understanding it as a form of personal expression and creativity unlike anything seen before. In 2022, with the brand evolution, TOUS bolstered its renown as a strong supporter of self-expression and TOUS STEPS is a result of the same idea, putting the focus on sneakers, the footwear that has become a new form of identity and individualism for the new generations with whom TOUS wants to share its take on jewelry through this special dedicated sneaker edition so that each person can own their unique identity.

TOUS Steps is of course an online initiative. In partnership with digital creator Adrián Besada, TOUS has devised a virtual sneaker that enables the design of a completely free and inspiring styling universe.