The company continues to drive internationalization forward and remains committed to sustainability. TOUS will display updated versions of its most emblematic collections alongside some new items.

The company closed business year 2020 with a turnover of 280 million euros in a year in which it was forced to close its stores for 35% of the time. This figure is entirely dictated by the impact of the COVID crisis, which had a significant impact on sales in the first semester, and that TOUS managed to turn around in the second half of the year. The jewelry ...

The new hire is part of the jewelry firm’s new strategic plan, TOUS Next, to power digitization and transformation, help deliver on its goals and expand the business.  Alu has a proven track record in IT, as well as in rolling out data and digital transformation strategies for well-known firms. In March 2021 she was listed as one of the 40 Women L ...

The School has adapted to current needs and, thanks to the digitization of its resources, more than 190 students have enrolled, the highest number since the launch of the project With the goal of preserving an age-old trade, the School provides training and career opportunities to students from nine international schools in Portugal, Mexico and Spain ...

The brand is celebrating Mother’s Day by paying homage to the vulnerability and fortitude inherent inmotherhood through its iconic bear. The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12 in audiovisual, digital, overseas and print media.

With the aim of supporting creativity and art, as well as to promote emerging talent, TOUS is collaborating with the innovative initiative Jungle Battle, the first 100% digital dance competition to be launched in Spain.

Customers can check the provenance of materials and manufacturing behind each piece of jewelry and certifications with an alphanumeric or QR code enclosed with each piece This pilot project kicks off with its first collection, Teddy Bear Stars in gold and diamonds, released at Christmas and available again starting in April in four markets: Spain, Mexico, Po ...

Once again, Eugenia Martínez de Irujo, presents a new collection of jewelry for TOUS in the Spring - Summer 2021 season. 

With stores closed for more than a third of the year and world economies at a standstill, the company demonstrated its capacity for resilience and softened the pandemic’s impact on sales. The jewelry firm posted a 72% rise in e-commerce in 2020 to now represent 20% of turnover.TOUS Next is the name of the transformation project to bolster competit ...

After 100 years of celebrating Christmas, this year TOUS is launching its Christmas campaign in an emotional appeal in a particularly uncertain year by wishing the best that can be wished in times like these, that it can be normal or as normal as possible.