TOUS firma una alianza con la Academia del Cine en el  40º aniversario de los Premios Goya

FEBRERO 2026

TOUS firma una alianza con la Academia del Cine en el 40º aniversario de los Premios Goya


La firma se alía con la Academia de Cine coincidiendo con las cuatro décadas de los galardones, reforzando así su compromiso con la cultura y el arte. La marca se convierte en patrocinador y joyería oficial de los Goya, apoyará una muestra fotográfica en Barcelona y conver ...

TOUS celebrates Valentine’s Day with an exclusive installation by Isabel + Helen in Barcelona

JANUARY 2026

TOUS celebrates Valentine’s Day with an exclusive installation by Isabel + Helen in Barcelona


The artistic duo reinterprets the FLECHAZO collection in a unique creation showcased in the window displays of CASATOUS Barcelona. The installation combines volume, movement, and an exquisite mastery of space.  ...

TOUS celebrates the 40th anniversary of its Bear with three pop-up stores in Barcelona, Mexico City, and New York

The stores at Rambla Catalunya (Barcelona), El Palacio de Hierro Polanco (Mexico City), and Rockefeller Center (New York) will transform into Oso — a unique, ephemeral concept.

TOUS celebrates the 40th anniversary of its Bear with three pop-up stores in Barcelona, Mexico City, and New York


TOUS, one of the world’s leading affordable luxury jewelry brands, keeps celebrating the 40th anniversary of the Bear with the opening of three pop-up stores in Barcelona, Mexico City, and New York. These ephemeral spaces, conceived as unique and experiential spaces, invite visitors to discover the essence of the icon through a sensory and immersive jo ...

TOUS launches Celebrate Joy: a global invitation to celebrate together

NOVEMBER 2025

TOUS launches Celebrate Joy: a global invitation to celebrate together


TOUS is a party, and everyone is invited. In the year marking the 40th anniversary of its iconic Bear, the jewelry brand launches Celebrate Joy. Everyone’s Invited, a global campaign conceived as a grand celebration where all styles meet and everyone has a place. A celebration of the diversity, authenticity, and creativity that unite us as a global fam ...

TOUS abre CASA TOUS Barcelona, su nueva ‘flagship’ global en Paseo de Gracia

OCTUBRE 2025

TOUS abre CASA TOUS Barcelona, su nueva ‘flagship’ global en Paseo de Gracia


Más de treinta años después de la llegada de TOUS a Paseo de Gracia, la firma renueva su tienda insignia con un nuevo concepto que rinde tributo a la ciudad y a su legado joyero. Ubicada en el número 99 de Paseo de Gracia, la tienda incorpora por primera vez The TOUS Room, un espacio de diálogo y colaboración abier ...

Happy Bear Day: TOUS celebrates the 40th anniversary of its iconic Bear

OCTOBER 2025

Happy Bear Day: TOUS celebrates the 40th anniversary of its iconic Bear


TOUS, one of the world’s largest affordable luxury jewelry companies, is celebrating the 40th anniversary of its iconic Bear, launched in 1985 and now a design icon and part of the collective imagination in markets all around the globe. To mark the anniversary, and under the claim Happy Bear Day, TOUS has unveiled a commemorative logo as a tribute to t ...

A New Bear in Town: TOUS lands in Berlin with a unique concept in the heart of Mitte

SEPTEMBER 2025

A New Bear in Town: TOUS lands in Berlin with a unique concept in the heart of Mitte


TOUS, one of the world’s leading accessible luxury jewelry companies, marks a new milestone in its global presence with the opening of its first store in Berlin. Under the slogan A New Bear in Town, the company pays tribute to the city with an innovative space at Neue Schönhauser Str. No. 6, in the dynamic Mitte neighborhood, known for its vibrant ...

TOUS wins at the Spanish Fashion Academy Awards

JULY 2025

TOUS wins at the Spanish Fashion Academy Awards


TOUS, one of the largest global affordable luxury jewelry companies, has been honored in the second edition of the Spanish Fashion Academy Awards for its TOUS 1950 collection, which received the award for Best Jewelry and Accessories Collection, recognizing its commitment to creativity, craftsmanship, and innovation in designing pieces that blend tradition a ...

Craftsmanship and art come together at the graduation of the first TOUS School class in Puerto Rico

JUNE 2025

Craftsmanship and art come together at the graduation of the first TOUS School class in Puerto Rico


TOUS celebrates a new generation of jewelers. The brand held the graduation ceremony this Wednesday for students of its pioneering jewelry program, launched in 2024 in collaboration with the prestigious Escuela de Artes Plásticas y Diseño (EAPD). More than fifty TOUS School students received their diplomas at the Lorenzo Homar Gallery after com ...

TOUS takes its newest store concept to Colombia

JUNE 2025

TOUS takes its newest store concept to Colombia


TOUS reaffirms its commitment to Colombia with a new space in the Nuestro Bogotá mall, the first in the country with its latest store concept. The store is located at unit L1-104 and has been designed to foster customer autonomy and offer a new way to interact with the product.   New Concept Thanks to the open architecture and store elements, TOU ...
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