TOUS, one of the world’s largest affordable luxury jewelry companies, is celebrating the 40th anniversary of its iconic Bear, launched in 1985 and now a design icon and part of the collective imagination in markets all around the globe. To mark the anniversary, and under the claim Happy Bear Day, TOUS has unveiled a commemorative logo as a tribute to t ...

TOUS, one of the world’s leading accessible luxury jewelry companies, marks a new milestone in its global presence with the opening of its first store in Berlin. Under the slogan A New Bear in Town, the company pays tribute to the city with an innovative space at Neue Schönhauser Str. No. 6, in the dynamic Mitte neighborhood, known for its vibrant ...

TOUS, one of the largest global affordable luxury jewelry companies, has been honored in the second edition of the Spanish Fashion Academy Awards for its TOUS 1950 collection, which received the award for Best Jewelry and Accessories Collection, recognizing its commitment to creativity, craftsmanship, and innovation in designing pieces that blend tradition a ...

TOUS celebrates a new generation of jewelers. The brand held the graduation ceremony this Wednesday for students of its pioneering jewelry program, launched in 2024 in collaboration with the prestigious Escuela de Artes Plásticas y Diseño (EAPD). More than fifty TOUS School students received their diplomas at the Lorenzo Homar Gallery after com ...

TOUS reaffirms its commitment to Colombia with a new space in the Nuestro Bogotá mall, the first in the country with its latest store concept. The store is located at unit L1-104 and has been designed to foster customer autonomy and offer a new way to interact with the product.   New Concept Thanks to the open architecture and store elements, TOU ...

TOUS presents the new image of TOUS Atelier, the pinnacle of its jewelry expertise. This renewal is a tribute to more than a hundred years of heritage, reinterpreted with a contemporary, bold and deeply creative look. TOUS Atelier offers a different way of experiencing the most exceptional jewelry: unique pieces designed to accompany both every day and memor ...

TOUS reopens its iconic store in Lleida, the first one opened outside of Manresa, its hometown The jewelry company has settled on Carrer Major, Lleida’s main commercial hub, in a 124 m² establishment that includes the brand’s high jewelry line: TOUS Atelier

TOUS reinvents the in-store experience with TOUS x Friends, an initiative that celebrates friendship, creativity, and the power of sharing. Aligned with its innovation strategy, TOUS introduces TOUS x Friends, a pioneering activation in the jewelry retail sector that transforms store visits into experiential plans designed to connect with Generation Z. TOUS ...

TOUS, one of the largest global affordable luxury jewelry companies, takes a new step in its evolution as a creative and innovative brand with the launch of a new store concept in Valencia. The new space, CASA TOUS Valencia, located at number 16 on Colón Street, presents a new proposal that subtly references brand design codes and icons to integrate t ...

TOUS has taken another step in its commitment to the Balearic market with a new opening in Palma, which for the first time includes the brand’s high jewelry line, TOUS Atelier. TOUS Atelier represents the highest expression of TOUS’s jewelry expertise and until now had not been present in the Balearic Islands. The line is distributed online, in s ...