TOUS, the jewelry firm that makes creativity and self-expression shine, has reaffirmed its commitment to Barcelona by opening its latest concept store in the city at Rambla de Cataluña, 66. The store is designed to make customers feel free and deliver a new way of interacting with products. As part of its endeavor to create a unique experience, the firm has made an exclusive service available to its customers on how to look after and customize jewelry, under the guidance of a craft jeweler. New concept Thanks to the store’s open-plan layout and fixtures, TOUS has managed to create an immersive experience in which the narrative behind the collections takes center stage. The store also has a photo center to generate content with the assistance of stylists to advise customers. “The shopping experience is one of the cornerstones of our brand evolution, as it perfectly puts across how we understand our jewelry and accessories as allies for the self-expression and creativity of our customers,” according to Anna Sió, TOUS’ Brand Experience Director. Sustainability criterion In the creative process, sustainability was taken into account alongside the customer experience. Thus, work was done to keep the carbon footprint as low as possible using different measures, amongst which it is worth highlighting giving priority to local suppliers to reduce the CO2 emissions associated with haulage and choosing a wood supplier for the store fixtures that holds sustainable forest management certifications. The design of the store also promotes energy efficiency through the LED lighting, an HVAC system that reduces energy consumption and the sliding doors that help reduce temperature loss that have all been fitted.