DECEMBER 2024

TOUS begins a new stage of growth and buys back Partners Group shares


TOUS begins a new stage of growth and buys back Partners Group shares
  • The Tous family, strengthened after recent business and brand achievements, regains full control of the share capital and continues to trust its management team to face a new stage of autonomous growth
  • The end of the successful alliance with Partners Group happens once the time frame set by both parties has been exceeded: a stage completed with successes such as the 75% increase in revenue or the enormous growth of the online channel
  • TOUS is preparing to continue executing its GEM strategic plan, focused on international growth, digital innovation, differential quality and commitment to sustainability and the consumer
After a successful stage of strategic collaboration with the Partners Group fund, TOUS has made the decision to repurchase all of the shares to regain full control of its share capital and begin a new stage, guided by the GEM strategic plan -Growth, Elevation, Mindset-. The decision to end the collaboration with Partners Group, a relationship that has enabled the achievement of the objectives set, reflects the success of a shared vision that transformed the company and prepared it for this new chapter of autonomous growth. The good health of the brand and the company will mark the starting point for facing the future with the impetus of the current trend of solid and sustainable development. Strength and autonomy to lead the market With this buy back, the Tous family will regain all of the share capital, maintaining shareholding control of the company. TOUS will continue to rely on the leadership of its management team to implement its strategy, under the direction of Carlos Soler Duffo, CEO of the company. The governance model will remain aligned with the best practices promoted until now: through a Board of Directors with the presence of independents, and its three delegated Committees, which - together with the management team - ensure the ethical and transparent management of the company mandated by its shareholders. The Board of Directors of TOUS will be made up of three members of the founding family, Alba Tous, Chairwoman; Rosa Tous and Laura Tous; two executive directors –Carlos Soler Duffo, and Josep Maria Bosch, general manager of the company–; and four independent directors –Martin Brok, Steve Davis, Pierre Denis and Patricia Sancho. In this scenario, the company is preparing to continue executing its GEM strategic plan, which projects the path for the coming years through international growth, as well as digital and innovation, while doubling its commitment to elevating both the brand and the product through differentiation and quality. All of this while remaining firm in the company's corporate culture, which focuses on people and sustainability. A successful collaboration with Partners Group TOUS concludes the stage with Partners Group once the time frame set by both parties has been exceeded. This concludes an excellent relationship that has represented the achievement of the strategic objectives set for the company, contributing to the global growth of the group. The strategic alliance between Partners Group and TOUS began in 2015, when TOUS decided to find a partner for the face time to face ambitious transformation objectives that have led the brand to become an international retailer. These objectives included excellence in governance, reaching consumers directly and a push for digitalisation. Nine years later, all of them have been successfully met. Governance is now at excellent standards, digital sales have gone from representing 2% of turnover to 23% in the last decade and the share of direct distribution has doubled, reaching 74% in 2023, a process that has been accompanied by intense investment over the last decade. Since Partners Group joined, TOUS's revenue has increased by 75%, reaching a record revenue of 477 million euros in 2023. In 2024, the company has maintained this positive trend and looks optimistically to the future, with a clear focus on the consumer and its differentiating values that allow it to remain an aspirational, innovative brand committed to a more responsible future.