TOUS, the leading Spanish fine jewelry and accessories brand in the affordable luxury segment, launches an initiative that aims to pay tribute to all those women who have been mothers in a pandemic and confinement situation, giving them a jewel on the occasion of the Day of the Mother.

Aware of the difficult situation these new mothers face and with the desire to show their support and closeness, TOUS has prepared a selection of fine jewelry for women who have given birth since March 14, the beginning of confinement in Spain, and until next May 3, Mother's Day, you can choose that jewel that will remind you of such a special moment in life.

“In our country there are thousands of women who have been mothers during the COVID-19 health crisis, facing not only the usual fears but the uncertainty generated by this new reality. However, we want to remind you that this is one of the most exciting moments of your lives and to be by your side with this small gesture of affection,” says Rosa Tous, TOUS Corporate Vice President.

In parallel, TOUS has created a video starring real women who have given birth these days, which highlights their courage and sacrifice in these hard times without forgetting that, despite everything, there is always life and light for hope. Thus and under the motto: "Welcome to the best place in the world: your mother", the campaign aims to celebrate Mother's Day closely at a different and exceptional time.