The initiative is aimed at preserving the company’s memory and corporate identity, promoting new uses of historical and industrial assets in line with CSR criteria, fostering knowledge around the evolution of the design, manufacture, and social use of products from the immediate past, and leveraging the use of information and communication technologies. “TOUS Heritage is a space”, says Rosa Tous, Vice President of Tous, “that has posed an authentic challenge: preserve our company’s legacy as the maximum expression of our DNA, and evolve it to build a unique and distinctive business identity, and we are thrilled to share it with our entire community as we celebrate our 100th anniversary”. TOUS Heritage shares TOUS’s long and intense journey, which started in 1920 when Salvador Tous Blavi, the grandfather of the current generation of company directors, began working as a watchmaker’s apprentice in Montblanc. 100th Anniversary In light of the complex global context, the firm postponed the celebrations planned for the anniversary throughout 2020. Now, in the last quarter of the year, it will pick up where it left off with some of the most emblematic activities to share the joy of 100 years of history with its community and customers, despite the many challenges this year has entailed at all levels. The celebration includes the premiere of the “OSO (BEAR)” documentary at the 68th San Sebastián International Film Festival last September, and the "Occupy" campaign in which its iconic bear  is reinterpreted in collaboration with a new generation of creators.