MAY 2018
TOUS celebrates Mother's Day with Tender Stories # 8 and #MamaPower
For several decades, Mother's Day has been celebrated on the first Sunday of May. It is a very specific date to show the mothers a special thanks for everything they do, for their affection and, ultimately, because they are always there when we need them. A day to celebrate the effort, dedication and love that they give every day.
On the occasion of this holiday, TOUS launches Tender Stories No. 8 within its line spring-summer. The collection is designed to commemorate the power of mothers, transmitting two values as close to the brand as tenderness and family. In addition, it is a fantastic choice to give this May 6th.
The launch of Tender Stories No. 8 has been a campaign led by Gwyneth Paltrow, ambassador of the brand since 2016 and mother of two, which revolves around a beautiful story about mothers and daughters and the connection between jewels and powers.
Several influencers have also joined the campaign, who through their social networks have expressed what they feel for their mothers under the hashtag #mamapower. Among them, Laura Escanes, Marta Hazas, Eugenia Martinez de Irujo, Ivan Sanchez, and more international personalities who have wanted to be part of this fun and emotional initiative.
Rosa Tous, corporate vice president, has also shared in her social networks a few words addressed to her mother, Rosa Oriol: "My mother has given me the power to dream whatever I want ... And now I pass it on to my children".
Do you join the #MamaPower movement?
