FEBRUARY 2019
Carolina de la Calzada attends the Barcelona Fashion Summit to talk about fashion innovation
Barcelona Fashion Summit has become the meeting point for fashion professionals in Spain. Carolina de la Calzada, TOUS Digital Business Director, was invited to the event to represent companies with a long career in the fashion industry. The forum, organized by Modaes.es and held within the framework of the 080 Barcelona Fashion, brought together the main executives of the sector at the Teatre Nacional de Catalunya.
'Innovation in fashion: ideas for transformation' was the title of the round table where Elena Carrasco (Mango), Bernardo Blanco (Yshey), Inés Arroyo (Lagaam) and Ignacio de Pinedo (Isdi) accompanied Carolina de la Calzada.
Due to the change of time we are living, all sectors are evolving and adapting to new decisions. In the jewelry sector, the client no longer only looks for an experience, now he / she also looks for being close through the digital channel. "That the coldness of technology is not a barrier" explained Carolina.
The challenge now is to understand consumers and social networks have a lot to do with this. Present in more than 30 countries with its own social networks, TOUS is a benchmark in the social media sector. We have more than 3.5 million followers in social networks and we are one of the jewelry brands with the most engagement in Instagram, being present also in the national and international blogosphere.
That's why innovation in fashion is a topical issue. From TOUS we seek to be an exciting company thanks to the passion and spirit of all the people that are part of our brand with new technological tools and new ways of working. "Innovation is an attitude and not a department," explained Carolina de la Calzada.
