TOUS, the Spanish fine jewelry and accessories brand and leader in the affordable luxury segment, is strengthening its global project with 702 stores and excellent results as its stands on the threshold of its centenary in 2020. The firm filed consolidated net profit of €27.3Mn in 2018 in a year characterized by the international drive of the brand that now operates in 54 countries. Two out of every three TOUS stores are now outside of Spain.

Turnover for the period came to €396.4Mn, a 4.5% rise on the previous year.  End-customer sales totaled €466 Mn, also 4.5% more than 2017.  

The company invested €55Mn during the year, an increase of around 15%, ploughing it into innovation, brand, and building and revamping stores.   

TOUS also experienced significant growth in the online channel with its firm commitment to digital transformation, omnichannel retailing and service flexibility.  E-commerce sales climbed 43% in comparison with the previous year and the brand was introduced into 5 countries around the world in 2018, making a total of 19 markets with digital sales.  

This powered the digital channel to become the company’s third-largest market in sales figures, just behind Spain and Mexico, accounting for 8% of global revenues.

All of the brand’s product categories (fine jewelry, watches, handbags, and accessories) experienced growth. Especially of note was the rise in fine jewelry sales, accounting for 67% of the company's sales, up 4.4% on the previous year.