MAY 2025

TOUS and MMC STUDIO explore creativity through a unique collaboration


TOUS and MMC STUDIO explore creativity through a unique collaboration

TOUS is fostering the formation of new partnerships, this time joining forces with the Polish fashion brand MMC Studio.

TOUS has been winning over the hearts of Polish women since 2009, and this year, it takes another step forward by collaborating with the designer duo behind MMC Studio. Ilona Majer and Rafał Michalak—renowned for their innovative approach and unwavering commitment to quality—have positioned their brand as a must-have in Poland’s most important fashion events. Now, their boldness and sophistication have found a perfect partner with the Spanish jewelry brand.

"At TOUS, we have always valued the combination of creativity and quality, and this collaboration with MMC Studio is no exception. Its bold approach and attention to detail reflects a relevant and personal aesthetic that deeply resonates with our design philosophy. Their ability to innovate and their vision in the Polish market are fully aligned with the way we approach design. Collaborating with such a prominent local brand further strengthens our connection with the Polish audience, allowing us to continue exploring new forms of creative expression. We are confident that this collaboration will not only help us reach new audiences but also further strengthen our presence in the market." says Israel L. Roca, Design Director at TOUS.

As part of this collaboration, TOUS pieces will be featured in the lookbooks for the SS25 and FW25 collections, as well as in MMC Studio’s runway shows, set to take place in May and October. Additionally, model Lara Gessler—muse and ambassador of both brands—embodies the spirit of this partnership, where MMC Studio’s latest designs blend seamlessly with TOUS’ Hold and 1950 collections, enriching each other.

"Collaborating with an international brand like TOUS, whose heritage and vision of fashion align with ours, is an incredibly exciting moment. MMC Studio is defined by working with high-quality materials and an innovative approach to design, characteristics that TOUS also stands for," say Ilona Majer and Rafał Michalak, founders of MMC Studio.